Aesthetic semantics: Affect rating of atomic visual web aesthetics for use in affective user experience design

Aesthetic principle not only concerns the perception of visual beauty, but most crucially, cognitive-affective responses derived from experiencing such stimuli. Despite this knowledge, user experience (UX) designers often prioritise beauty over intended end-user affect. This reversed order prioritisation contradicts sequential UX design process, leading to unexpected perceptions and responses. The challenge in shaping before interface (UI) is that there first must be prior knowledge aesthetic A study with 1,782 worldwide participants was conducted evaluating affective user-responses 43 atomic aesthetics using 153,252 data points presented as affect ratings (ARs). Results demonstrated high resonance amongst evaluated, suggesting AR may a viable method improving process by influencing perceptions, actions at non-conscious level. series studies direction Semantics®.